They are mere strangers who share a courtesy smile or meet casually in the elevator. The film begins with this old guy getting into a lift packed with adults who are occupied with their smartphones: messaging, browsing, listening to music, etc. After this campaign, the perception of the brand becomes so much friendlier and closer to the family. The brand introduced new formats of food, such as canned fruits and vegetables, baked beans, and the like. Their present campaign furthering the legacy of Kissanpur carries a story built around screen-obsessed kids missing out on real life experiences. Coming from a food brand, which is all about nourishment, I feel the digital video has made a great connect. Interestingly, this number is significantly higher in Bangalore with 68% agreeing with the same followed by Delhi and Lucknow.
Over the next three months, the brand will help kids grow tomatoes and experience nature right in their homes. Results Clearly, the digital video seemed to gain popularity on the social platform because of the heartwarming storyline that managed to generate emotions in viewers. To highlighting this changing trend, Kissan commissioned a survey in India across key metros. Directed by Udaan and Lootera famed Vikramaditya Motwane, the four-minute long commercial narrates the story of a child who transitions from a console-addicted little monster to a responsible nature-loving tomato-farmer, within a week. The Kissanpur survey shows how gone are those days when you considered your neighbor as your best friend! The main intention of the campaign was to let their consumers know about the authenticity of the Kissan products and that they are made from 100% real fruits and tomatoes. Though The Competition Was Meant To Promote The Spirit Of Growing Tomatoes, Among Children. The participants who wish to enter the contest through this mode shall have to request for their free sample of Tomato Seeds by filling up a registration form.
This journey begins from sowing tomato seeds, nurturing the saplings, and finally bringing them to maturity, when they will burst into real juicy tomatoes. The mother of one of the child, the same lady whose shopping bags had fallen down, now comes to their rescue. In short, seed the plant of real togetherness starting with the people around you, your community. Digitally driven, all activities and picture submissions are directed to the website — www. The brand created RealTogetherness to drive engagement around the video as opposed to going down the traditional contest route. The Past Jams and ketchups are two jars that sit pretty on kitchen shelves for months.
I Asked The Kissan-Team, If I Too Could Be A Part Of This Amazing Initiative In Any Way And Guess What! This video has broached a very relevant topic and uses a beautiful storytelling method. He comes out from the lift only to witness another instance of the lack of empathy. We are always jealous of others happiness and try to criticize and make fun of it. The surge of social media websites that began in 2004 is still going very strong with the emergence of numerous social networking and sharing websites and apps. A tomato shaped bottle cap was designed with tomato seeds packed inside.
Soon when you buy a Kissan ketchup, you might be surprised by the picture of the brand ambassador on the bottle. Additionally, the need to keep social media profiles updated is highlighted in the survey where 77% of the respondents in Bangalore agreed to being nagged about being on their phone constantly whenever they are out with family or friends. Speaking about the new Kissanpur film launched by Kissan, Mr. This campaign has been a phenomenal success in the past and has unlocked growth for Kissan, making it the biggest selling brand in its category. It adds to the soft equity of the brand. They started the endeavor in 2014 and it involved packing a few tomato seeds in the Kissanpur cap of the product bottle that a consumer buys. A website link leads the viewer to more information about Kissanpur, and recipes for school lunch boxes.
This takes us back to the roots of Kissan that are strongly built on the fact that growing up is an eventful and adventurous journey. It is really encouraging to see that brands are coming out of their way to engage with people in a selfless manner. They often lose the battle to spring or in the Indian context festive cleaning. Saucy initiatives For Kissan, which has been fighting a neck-and-neck battle with Nestle's Maggi in the Rs 806-crore ketchup category, there was a real need to come up with a clutter-breaking campaign. The findings suggest the lack of connectivity between someone we live next to and also how we are more virtual than real! Kissanpur is not just distributing tomato seeds and letting people enjoy the process of growing their own tomatoes, but also setting itself apart from other ketchup brands. People were urged to plant the seeds at home and post photos of the plants on the company's Facebook page. We collected the tomatoes and put them back to the ketchup thus proving to mothers -- what you grow is what you eat.
They end up compromising on the quality time they can spend with their children. Now there are three pots and the little boy innocently keeps a watch on the growth of his pod each day. We need to curb the urge to flick out our phones or open our laptops on weekends. They're still identifying the right dishes to associate with. But how close are we really? Soon you will receive your tomato seeds, plant those seeds in your home and share pictures with Kissan to win exciting prizes Three stages of the Kissanpur Contest: To participate in this contest and win free prizes, you need to perform the following steps and share your pictures at www. Etc,Etc,Etc, So Don't be shy to visit my blog at-least once everyday to find out the latest news and updates. The bottles continued to gather dust on kitchen shelves.
Ltd hereinafter referred to as 'On ground Partner' , Times Of India is the 'Media Partner'. She give them new seeds. Interestingly, this number is significantly higher in Bangalore with 68% agreeing with the same followed by Delhi and Lucknow. Kissanpur campaign is definitely helping families spend time together, come closer and grow along with the seeds that makes everyone witness the magic of creating life with bare hands. The winners' names along with their picture will be featured on the label of Kissan's ketchup bottle too. And while it's true, the cliché tends to override the category problem — limited consumption.
And for a Rs 25,000 crore conglomerate, unless the brand has a turnover of Rs 1000 crore, all this effort to grow the market is simply not worth it. Kissan believes that spending quality time with your friends, family and your neighbours is essential in this changing world. Thanks to Kissanpur, we suddenly realized that there is a dire need to break the cold ice between us and our neighbors and get back to living closely like the days gone by. It can invite people to grow tomatoes at home and share their stories of having experienced real joy and how coming close to nature has helped them in their lives. This year, once again the campaign takes a step forward and encourages us to come closer to the community we live in and sow the seeds of real togetherness. Owing to tremendous work pressures, parents today are compelled to spend not just weekdays but even weekends working on their computers or mobile phones. One can also buy the tomato seeds online.