This was a good historical work but it was even better if you were interested in marketing. This book was fun--well, as fun as a book about enslavement can be. Within its confines, slavery was privately negotiated -- and, according to Johnson, not merely in financial terms. While other historians might concentrate on the shocking brutality of the domestic trade, Johnson focuses on its intimate, perverse, and fragile psychology. There are no page options in this version, and that's really disappointing and aggravating.
It would teach the business majors a lot of history yet present the basic principles of marketing. At slave markets, such as the one in New Orleans, black people were dehumanized, treated as products, priced and ultimately sold at exhibitions. This book is meant for scholoars and historians or adults 18 +. As such it throws light on the realities of social aspiration mobility in a slave society where, as Berlin describes it, elite slave owners monopolize social status, wealth and power, and as W. A fascinating look at the process and system created, it's sure to raise as many questions as it answers and pushes the reader to think deeper about the complexity of the slave system. Far from shutting down slavery, the prohibition simply boosted domestic slave trafficking… Soul by Soul gives context to its content, making it a fascinating 'insider's' view of a world created by slavery. Regardless of whether it is a horse, house, used car, real estate or a slave, marketing principles apply to them all in the same basic way and the author unintentionally presents them all in a well written history lesson.
Whites learned to read black bodies for meaning and for suitability in the market or fields. The dressing up involved the fattening up of slaves for sale, feeding them lots of milk, butter, and bacon. Johnson has done a splendid job of collating primary resources focused specifically on aspects surrounding the degrading slave auctions. Drawing on court records from cases where a slave was returned when a master found him unsatisfactory, Johnson explores slavery from the perspective of the seller, the buyer and the bought. They dreamed of beating and healing and sleeping with slaves; sometimes they even dreamed that their slaves would love them. It did not matter if the fantasy was false, what mattered was that the buyer believed it.
They imagined who they could be by thinking about whom they could buy. White men were evaluated—by blacks and whites alike—for the way they judged black slaves. It was the disappointment and realization of dependence that resulted in such brutality. It is a story that needed to be told. Like other pieces of property slaves also had their monetary value. Going to school, finding a job, creating a family, take those lifetime goals and throw them out the window. An economy where the sale of slaves was regulated by Supreme Courts and numerous laws such as redhibition laws, which were made to facilitate the purchase and sale of slaves.
Even more broadly, there's a lot here to think about in terms of how we internalise the values of the market so that they seem to be 'natural', and how micro-acts reinforce and reproduce that ideology of normality. Sometimes, slaves were literally sold on the verge of death from ailments like consumption, scrofula, gonorrhea, and syphilis. Johnson holds degrees from , the , and , where he received a Ph. I recommend anyone to read the final chapter, which encapsulates the rest of the book, and I recommend the entire book to anyone interested in the 19th century, or our own, who feels their own education on slavery and the period of slavery expansion just before the Civil War lacked depth and rigor. Literature concerning American slavery often neglects the point of sale, which Johnson seeks to rectify.
Johnson argues that slaves were able to alter their appearances, gauge their actions and change their auras in a typically successful attempt to influence their sales. This book perfectly illustrates the horrors of American slavery, but also represents a shining light in an otherwise infinitely umbral abyss. While the historiography on slavery is often written from the vantage point of the plantation or the slave community, Johnson is the first to insist that the purchasing of slaves was fundamental to what slavery was. The market culture was based in fantasy—like paternalism itself. The argument that the New Orlean I liked this book.
The system of slavery did not recognize these people or their feelings; they were property and as such did not have rights. Having said that, Johnson covers some of the same ground as Genovese paternalism and influences other historians such as Stephanie Smallwood whose more recent work also talks about the violence of slavery in Saltwater Slavery: A Middle Passage from Africa to American Diaspora, 2009. Abstract theories about power and dominance are incomplete without an understanding of the individuals whose lives influenced the culture itself. Join Our Mailing List: to receive information about forthcoming books, seasonal catalogs, and more, in newsletters tailored to your interests. For me the result has been a dehumanization of labor.
All views or opinions expressed on this blog belong to the authors of those views or opinions. Its whole purpose is to show the inner workings of the American trade from patty rollers, to the slave catchers, to the slave pens, and to the auction blocks. This site, I repeat, does not give legal advice. Johnson's writing style is a bit convoluted. Their success may have been limited, but Johnson also proves that word-of-mouth traveled down the chattel lines incredibly quickly; slaves frequently knew more about purchasers than the slave merchant did and they used that information to put particularly harsh or foreign owners off their fancies. Johnson looks at slave auctions and how the process commodified and dehumanized them to mere objects for sale.
Whither the Early Republic: A Forum on the Future of the Field. Walter Johnson portrays the slave market through different power relationships existing within the slave market. Sometimes traders would cajole the slaves into going along with their sale by promising them something in return. The system was the master of them. An interesting perspective that is captured within the book is the intricate relation between slave and cotton prices as late as 1850s. The Common price of the average slave could be determined by multiplying the price of cotton by ten thousand, therefore seven hundred dollars cost of the cotton yield seven cents per pound. Occasionally, Johnson goes over the top in turning slavery into an abstraction.
I thought that in order to be a slave trader or master, you would have to deny the slaves their humanity. Auctioneers, who were more or less licensed brokers, made a living by selling slaves. This book was recommended to me by my history major boyfriend. Finally, Johnson ends with a sobering reminder that violence stood at the heart of this system. Johnson looks at gender, whiteness, and class and gives us a window into slave markets. Then there were the degrading inspections by the slave buyers. In Soul By Soul Walter Johnson details the slave pens of New Orleans to order to more fully understand the American slave system.